Privacy Policy

1. Introduction

TryMyLook ("we," "us," or "our") operates trymylook.app (the "Service"), an AI-powered virtual try-on platform that allows users to visualize how clothing items would look on them using uploaded photographs. This Privacy Policy is designed to help you understand how we handle the unique types of data involved in our service, particularly photographic images and AI-generated content.

By using TryMyLook, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information You Provide

• Account Information: Name, email address, password (encrypted), and profile details when you create an account
• User Photos: Images of yourself that you upload for virtual try-on purposes
• Clothing Images: Photos of clothing items you upload or reference for try-on visualization
• Preferences: Clothing type selections (upper, lower, overall, inner, outer wear) and other customization options

2.2 Automatically Collected Information

• Usage Data: How you interact with our Service, including pages visited, features used, and time spent
• Device Information: IP address, browser type, operating system, device identifiers
• Cookies and Tracking: We use cookies and similar technologies to enhance your experience and analyze Service usage

2.3 AI-Generated Content

• Virtual Try-On Images: AI-generated images showing clothing items on your uploaded photos
• Processing Metadata: Technical data about AI processing, including model versions and processing timestamps

3. How We Use Your Information

We use your information for the following specific purposes:

3.1 Core Service Functionality

• Virtual Try-On Processing: Your uploaded photos and clothing images are processed by our AI algorithms to generate virtual try-on visualizations
• Image Enhancement: We may optimize image quality, adjust lighting, and process images to improve try-on accuracy
• Results Storage: Generated try-on images are stored in your account for future reference

3.2 Service Improvement

• AI Model Training: With your consent, anonymized data may be used to improve our AI models' accuracy and performance
• Quality Assurance: We analyze usage patterns to identify and fix technical issues
• Feature Development: User feedback and behavior inform new feature development

3.3 Communication

• Send you service updates, security alerts, and support messages
• Respond to your inquiries and provide customer support
• With your permission, send marketing communications about new features

4. How We Process Your Photos (Important)

4.1 Image Processing

• Secure Processing: All image processing occurs on secure servers with encrypted connections
• AI Analysis: Images are analyzed by our AI models to detect body proportions, pose, and clothing placement
• Temporary Processing: Original images are temporarily converted to optimized formats for AI processing
• Watermarking: Generated images include a subtle watermark indicating they were created by TryMyLook

4.2 Image Storage

• Your Control: You can delete any uploaded photo or generated result at any time from your account
• Secure Storage: All images are stored using industry-standard encryption at rest
• Access Control: Only you can access your uploaded photos and generated results
• Retention: Images are retained while your account is active unless you delete them

4.3 What We Don't Do With Your Photos

• ❌ We do NOT sell your photos to third parties
• ❌ We do NOT share your photos publicly without explicit consent
• ❌ We do NOT use facial recognition for identification purposes
• ❌ We do NOT use your photos for advertising without permission
• ❌ We do NOT share your photos with social media platforms

5. Third-Party Services and AI Processing

5.1 AI Service Providers

TryMyLook uses third-party AI services (specifically fal.ai CatVTON API) to process virtual try-on requests. When you use our Service:

• Your images are sent to our AI service provider's secure servers for processing
• Images are processed and returned to us, typically within seconds
• Our providers are contractually obligated to protect your data and not use it for other purposes
• Images are not permanently stored on AI provider servers

5.2 Other Third-Party Services

• Analytics: We may use analytics services to understand how our Service is used
• Hosting: Our Service is hosted on secure cloud infrastructure providers
• Payment Processing: If we offer paid features, payment information is processed by third-party payment processors (we do not store credit card details)

6. Data Security

We implement comprehensive security measures to protect your information:

• Encryption: All data transmission uses HTTPS/TLS encryption
• Secure Storage: Images and data are encrypted at rest
• Access Controls: Strict internal access controls limit who can access user data
• Regular Audits: We conduct security audits and vulnerability assessments
• Image Compression: Images are automatically compressed and optimized to minimize data exposure

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Your Rights and Choices

7.1 Access and Control

You have the right to:

• Access: View all personal data we hold about you
• Correct: Update or correct inaccurate information
• Delete: Request deletion of your account and associated data
• Download: Export your data in a portable format
• Object: Opt-out of certain data processing activities

7.2 Image Management

• Delete individual uploaded photos from your account dashboard
• Delete generated try-on results at any time
• Request complete deletion of all your images by contacting support

7.3 Communication Preferences

• Unsubscribe from marketing emails using the link in any email
• Manage notification preferences in your account settings

8. Data Retention

• Active Accounts: We retain your data while your account is active
• Inactive Accounts: Accounts inactive for 24 months may be deleted after notice
• Deleted Accounts: When you delete your account, we permanently remove your data within 30 days
• Legal Requirements: Some data may be retained longer if required by law
• Anonymized Data: We may retain anonymized, aggregated data for analytics

9. Children's Privacy

TryMyLook is not intended for users under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information.

10. International Data Transfers

TryMyLook is operated globally. If you access our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our Service, you consent to such transfers.

We ensure that adequate safeguards are in place to protect your data in compliance with applicable data protection laws.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information we collect, use, and disclose
• Right to request deletion of your personal information
• Right to opt-out of sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

12. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have additional rights under GDPR:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes:

• We will update the "Effective Date" at the top of this policy
• We will notify you via email or through a prominent notice on our Service
• Continued use of the Service after changes constitutes acceptance of the updated policy

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us: